Mobile phones are getting more advanced every year, and many people are anxious to get the latest model, with all its bells and whistles. Smart phones have made it possible for people to browse the internet wherever they want, which is one of the reasons models such as Android and iPhones have been so successful. There are millions of people around the world that use smart phones today to manage their lives, stay in touch with friends, and use the Internet for a lot of things.
How, then, can you position yourself to profit from the public’s love affair with smart phones? Why not put your business in front of millions of mobile phone users by creating a mobile website? In order to get the results you want from your mobile website, you have to do everything you can to make it appealing to users, as you have lots of competition. There are some surefire ways to make sure your mobile website gets noticed, and we’ll be covering some of them here.
Keep it Minimal: Since mobile websites are going to be viewed on screens that are only a fraction of the size of computer screens, you have to keep this in mind when loading them with content. Keep your design and content minimal, and try to make a strong impact with less, and not more. Your target audience here are mobile users that want to quickly flip through pages and get the most out of them.
The idea, then, is to get their attention with a small amount of well chosen content. Since you obviously want to create a positive impression on your audience, you should focus on making it as user friendly as possible. The Importance of Balance: If any of your pages has too much content, users may become frustrated if it takes too long to load. This can prove to be daunting on your website and thus consume bandwidth that could have been cut down. You should, therefore, make sure your site is balanced and that none of your pages contains so much material that it may cause a bandwidth problem.
Your Copy Must Get Their Attention: If you want people to pay attention to your mobile site, the quality of your copywriting can make all the difference. Even though you have limited space, you still want to get people’s attention with your headline, unique selling point and a call to action that’s clear and persuasive. You can make all of these parts of the page brief and concise, but you should insert them to ensure a good response. Don’t forget that Google has started giving preference to mobile friendly sites, as this nydailynews.com article describes.
While it may seem challenging at first to design a great mobile website, keep in mind how many potential users you could be reaching. Mobile phone users are eager to find great content that they can access from their phones, and it’s up to you to give it to them.
